Social media

This document contains the presentation slides from a talk by arts consultant Heather Maitland on how to make Facebook work for you.

This document contains the presentation slides from a talk by arts consultant Heather Maitland on how to keep new audiences.

Arts consultant Heather Maitland outlines 10 trends that are currently transforming the world.

The ensembles in the NewAud working community 'Young Audiences' met for a workshop discussing how to market their work to 19 to 35 year olds without alienating existing audiences. This document lists their recommendations regarding venue, concert format, communication and use of social media.

The ensembles in the NewAud working community 'Online with your audience' met for a workshop discussing how to engage an audience with live streaming. This document lists their recommendations for what to consider and how to proceed when streaming a concert online.

The ensembles in the NewAud working community 'Online with your Audience' met for a workshop discussing how to better engage with a remote audience online. The recommendations listed here includes advise on specified emailing lists, feeding bloggers and timing Facebook posts.

Arts consultant Heather Maitland has developed a one page marketing plan to help ensembles reach out to their audiences. The plan includes defining the product to promote, establishing the aims of the marketing, pinpointing the main elements of motivation for the audience, identifying the target groups and choosing the best communication methods to get the message across.

Sinfonietta Rīga performed what is most likely the worlds first twitter opera, retelling a heated debate on the economic situation in the Baltic. With the relevant subject and contemporary format, the ensemble got a lot of attention from the media as well as new audiences. They aimed at engaging the audience through social media before, during and after the concert. This report describes the process and results of the project.