Athelas

Athelas Sinfonietta focused on setting the scene for socialising, when they played a concert at a shared creative office space. Athelas aims at making concerts where videos, happenings and staging effects bind the music pieces together to one artistic event. In this case there was a new music video battle before the concert started, and free drinks afterwards. This document in brief describes the concept.

Athelas Sinfonietta played a new music concert at a typical rock music venue. The concert was part of their experimental concert series Brand New Tuesdays. With these concerts Athelas focus on opening up the concerts by rethinking them as social events that embraces and includes the audience. This document in brief describes the concept.

Athelas Sinfonietta Copenhagen integrated their experimental concert format Brand New Tuesdays as a part of the avant-garde music festival KLANG. The vision behind Brand New Tuesdays is to create a direct dialogue with the audience in a relaxed and welcoming atmosphere. After the concert the ensemble invited the audience to stay for a drink and an informal chat about the works. Athelas conducted a focus group interview with members of the audience, and shares the findings in this evaluation report.