Athelas Sinfonietta Copenhagen integrated their experimental concert format Brand New Tuesdays as a part of the avant-garde music festival KLANG. The vision behind Brand New Tuesdays is to create a direct dialogue with the audience in a relaxed and welcoming atmosphere. After the concert the ensemble invited the audience to stay for a drink and an informal chat about the works. Athelas conducted a focus group interview with members of the audience, and shares the findings in this evaluation report.