Venue: 
PRS Building, London, UK
Workshop
10.03.14 09:30

Engaging the young audience

How can new music engage a young audience?

It seems clear that the traditional, classical concert form doesn’t attract the younger generation – but what does then?

At this workshop six ensembles from the NewAud network meet to exchange experience and to discuss strategies for reaching this perhaps-the-toughest-audience-of-them-all.

Various approaches will be discussed: Educating young people, designing new concert formats, cooperating with venues that have a young audience, actually planning a concert in cooperation with a selected young audience – and much else. What the six ensembles has in common is their belief that new music has the potential to reach a younger audience, and this workshop will be about how.

The six ensembles at this workshop are KammerensembleN, The ConTempo Quartet, HERMES ensemble, Orkiestra Muzyki Nowej, ZAK Ensemble and ensemble Recherche.