How Do People Listen To Music?

In this article arts consultant Heather Maitland investigates how people listen to music as a way of marking their social identity and for achieving an emotional boost. She explores what this tells us about how to address a new audience most successfully. Heather divides listeners in two different groups: Analytical and emotional listeners. She points out, that reaching the inexperienced, emotional listeners requires publicity material with vivid verbal imagery to evoke emotional response.