Venue: 
PRS Building, Berners Street, London, UK
Programme: 
Workshop with the ensembles London Contemporary Orchestra, Cikada Ensemble, Melos Ethos, Crash Ensemble and Scenatet. Agenda available only for participants.
Workshop
22.04.14 09:30

Online with your audience

How can we use today’s technology to reach a broader audience for new music? Streaming on the internet is easy, but does anyone watch?

And how can we use social media to attract an audience? Is it even possible? How do we ensure a compliance between the campaign and the concert experience?

These are some of the questions that NewAud’s second ONLINE working group will be addressing at a workshop on April 22nd. This working group will focus on available technological tools as well as the relation between social media and new music concerts, and the goal will be to develop a set of advice, guidelines and practical examples useful for ensembles who want to use the internet to win the future audiences.

The workshop will be led by Thomas Demidoff and Sine Hannibal and featuring the marketing expert Susan Hallam as well as our own researcher Heather Maitland. But as always with NewAud workshops, it will first of all be a forum for practical cooperation between NewAud ensembles helping each other move on.

The ensembles of this “second” ONLINE group are: Cikada Ensemble, Scenatet, London Contemporary Orchestra, Melos Ethos and the Crash Ensemble.