Conference
15.10.13 13:00 to 16.10.13 16:00

Celebrating the first year of cooperation on Audience Development

The Scandic, Helsinki

Welcome to the half way conference for the NewAud project. For a year 31 music ensembles and 16 music organisations has been working together on bringing New Music to a wider audience. Now we all meet again to share our learning and experiences – and to discuss the future course of the project. 

It’s been a productive year. A large conference kicked off the cooperation back in 2012. Since then ten international workshops have dealt with the challenge of renewing the classical concert form, ensembles have met to discuss audience strategy and marketing, repertoire has been exchanged, and the first ground breaking concerts has taken place.

After a busy year it is time to meet and share the outcome so far, and to present what we have learned about audience development. And it’s time to look forward to the many concerts to take part in the second half of the project.

The NewAud conference is the gathering of ensemble leaders and organisation managers from the NewAud network. They’ll be joined by a number of guest speakers. The Conference will be open to a limited amount of observers and journalists. Registration can be made by contacting the project management.